Passion For Savings

H-E-B Coupon Policy

H-E-B Coupon Policy

Understanding the H-E-B Coupon Policy can help you save the most money and also save you trouble at checkout! The policy states that you can use H-E-B Big Savings and Yellow Coupons, Catalina H-E-B Coupons, and Manufacturer’s Coupons at the store. When you shop at H-E-B, you will notice that they have Yellow Coupons located next to items in rings on the shelf. These coupons are H-E-B Coupons and you can also get store coupons in mailers or at the H-E-B website.

One of the best way to save at H-E-B is to stack Manufacturer’s Coupons and H-E-B Yellow Coupons or H-E-B Big Savings Coupons as long as the H-E-B coupon is a store coupon because you will find H-E-B Coupons that are Manufacturer’s Coupons.

No H-E-B stores double coupons and they do not give cash back if the coupon value exceeds the price of the item that you are purchasing. H-E-B will accept coupons for Buy 1, Get 1 Free items but not coupons for “Free” items that do not require you to make a purchase.

We highly recommend printing out and taking this H-E-B Coupon Policy with you to the store in case you run in to any problems with coupon acceptance.

H-E-B accepts the following types of coupons:

Manufacturer issued coupons obtained from printed publications (newspaper, FSI, magazines, etc)

H-E-B Issued coupons

Manufacturer-sponsored coupons (Type M coupon; has an ‘M’ in bottom left corner)

Store-sponsored coupons (Type S Coupon; has an ‘S’ in the bottom left corner)

Big Savings coupons (Type B coupons; has a ‘B’ in the bottom left corner)

H-E-B issued coupons are typically:

Available at store level and typically yellow in color

Generated by a coupon printer at the register and provided with customer receipt

Distributed via direct mail to customer households or other printed publications

Printable coupons with a bar code (i.e. Online or Internet coupons)

Coupon guidelines and limitations:

Coupons can only be redeemed for items, brands, and sizes as specified by the requirements of the coupon.

Only one manufacturer coupon per item is permitted.

Combining a manufacturer issued coupon with an H-E-B issued manufacturer coupon (Type M) on the same item is not permitted

H-E-B will combine store sponsored yellow coupons with manufacturer coupons for the same product

One (1) manufacturer issued coupon and one (1) H-E-B issued Store-sponsored (Type S)

One (1) manufacturer issued coupon and one (1) H-E-B issued Big Savings coupon (Type B)

H-E-B does not double or triple coupons.

H-E-B cannot give cash back if the face value of a coupon is greater than the purchase value of the item.

Coupons must be presented to the cashier at time of purchase.

Coupons cannot be redeemed for cash.

The following coupons cannot be accepted:

Expired coupons

Competitor coupons

Coupons without a barcode

Coupons listed as counterfeit at

H-E-B accepts valid Online and other Printable coupons as follows:

Online and other Printable coupons should be legible and have a scannable bar code.

Buy-one-get-one-free coupons (BOGOs) are accepted. (i.e. Buy X, Get X Free)

“Free product” printable coupons are not accepted (i.e. Get X Free)

Printable Coupons will not be accepted if they appear copied or are altered in any way. They should be printed directly from the website or email in which they were offered.

Printable Coupons have unique serial numbers and follow an industry standard format; they are non-transferable, and should not be copied, scanned, sold, traded, or otherwise distributed.

H-E-B reserves the right to refuse any coupon or limit quantities.

View the H-E-B Ad and Coupon Deals

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