Have you heard the latest news from one of our favorite retailers?? Old Navy Launches Bodequality Line for Women and people are excited about it!! Make sure you check out all of the great Old Navy deals we have found for you lately as well.
Old Navy Launches Bodequality Line for Women
Old Navy said the people asked and they listened! This week Old Navy has launched their first Bodequality Line for us women! This means that now you will now find All Styles, and All Sizes, for the SAME price! And there will be no more of having to find your certain section to find your size. In addition to these, the brand will be doing away with the term “plus-size” in-stores altogether, stocking all women’s apparel as one rather than separates.
Sizes will range from 00-30 and XS-4X. Sizes 0-28 will be stocked in all Old Navy storefronts across the country, while size 30 will be sold exclusively online. Old Navy is now the first retailer (that we know of) to offer this wide range of women’s sizes with pricing equality regardless of the size you purchase. Plus, the store is also updating its mannequins and models to show a wider variety of sizes as well. Women’s styles will be shown on models and mannequins in sizes 4, 12, and 18, with shoppers having the ability to see a wider range of sizes on display.
“We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size. BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs.” – Nancy Green, President, and CEO of Old Navy
Check out the Bodequality changes at Old Navy today!